When a company is looking to sell dog food, food that will go to pets and not to humans, they need to draw attention to their company. Once a pet owner is loyal to a certain brand of pet food, they will buy that food again and again, so it is important that a dog food company attracts attention to start with, and then uses that attention to their own benefit. A pet food company needs to attract attention if they are going to sell their product, and they need that attention to come from humans.
Beneful seems to know just what they need to do in order to attract the kind of attention that will help them succeed. When it comes to dog food brands, it is important that the company knows just how to create advertisements that are special and that will go viral. Beneful seems to have that down. In order to attract attention, a dog food brand needs to create great advertising content, and that is just what Beneful does on a regular basis. The Beneful brand knows how to garner the attention that it needs.