The OSI Group expansion strategy

For over a hundred years, OSI Group has had an impressive history since it was established by Otto Kolschowsky. When it was established in 1909, it was a typical meat market and butcher shop in the Chicago City in the United States. Previously, the company was known as the Otto & Sons but has undergone major changes over the years to now a giant corporation. Currently, the company has shops in over 65 locations and has partners across the world.

OSI Group is headed by Sheldon Lavin who acts as the company’s CEO and Chairman. Since his arrival at the company, he has focused on food safety, sustainable and green practices. Even though Sheldon Lavin is 81 years, he has not slowed down his efforts to ensure that the company continues to expand throughout the world. He guides the company through its strategic market-focused methods thus ensuring that the company continues to grow exponentially.

The Group’s expansion strategy is based on acquisitions of other similar companies in markets that it operates in. The earliest signs that Otto & Sons was destined to experience phenomenal growth was in 1955 when it was chosen to supply hamburger to McDonald stores. It was the first company that the then young McDonald fast food joint contracted to supply it with meat products.

In 1973, the Otto & Sons opened a new plant which was dedicated to specially serve the McDonald’s stores. It is also during the 197s when Sheldon Lavin joined the company thus becoming a partner with Otto’s two sons who were running the company. Immediately, after he arrived, Mr. Lavin steered the company to reach the global market rapidly.

The Otto & Sons changed its name to OSI Group in 1975 and expanded into new markets such as Spain, Brazil, Austria, Germany and other European markets in the 1980s. Additionally, it continued to open additional meat facilities across the United States thus boosting its production. In the 1990s, the OSI Group expanded into other markets including China, Poland, Mexico, and the Philippines.

Since the new millennium began, the OSI Group started to aggressively expand its poultry operations in other continents. Under Lavin, the company also started to expand through acquisitions in the 2000s. In this case, the company acquired the American Poultry Company in 2006 to show its interest in the poultry market. The company also acquired an Australian company when it wanted to enter into the country’s beef industry.

OSI Group opened a new beef production company in Japan in 2010. Since then, the company has opened other meat processing plants in India and Canada. Other major acquisitions that the company has carried out to underline its dominance and expansion strategy include the Tyson production plant in 2016 for $7.4, Dutch Baho Food where OSI Group acquired a controlling stake in 2016, and the acquisition of the Flagship Europe acquisition in 2016.

OSI Group Info: www.glassdoor.com/Reviews/OSI-Group-LLC-Reviews-E19677.htm

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