The Market America Team Utilizes Social Media to Keep Employees Informed

The leadership team at Market America goes to great lengths to make sure their employees and affiliate members are kept up to date on their current events. A large part of this connection is the use of social media sites. As a company that places their focus on creating one-to-one relationships for their marketing and shopping venues, communication is an essential part of their success. Based in Greensboro, North Carolina, this product distribution company currently employs more than 800 people located around the world.

In an effort to make the process of shopping more convenient, Market America partnered with SHOP.COM. Their goal was to change the way people shopped by creating a platform through which all of their affiliates or franchise owners could have the chance to become financially independent. They also cater to the needs of today’s consumer by providing them with the type of products they could incorporate into their lifestyles. Some of their product lines include skin care, nutrition, automotive and pet care.

Along with Market America’s annual convention, this company also posts a steady stream of current events on websites such as LinkedIn. This platform provides the company a way to let people know about any upcoming events such as the one scheduled in Toronto. This particular event will focus on the Market America Motives product line. Their connections through social media also allows the company to highlight key points from their online webisodes. The most recent episode of MeetON, featured the company’s own Vice President of Business Integration, Chris Peddycord. This particular episode focused on how the company’s unfranchise owners could increase their growth potential by keeping accurate expense records and using all available tax write offs.

The team at Market America strives to ensure their unfranchise owners have every opportunity to succeed. In addition to holding live events with key speakers, this company also posts helpful information on their social media sites. This information often stresses the importance of providing great customer service in return for obtaining brand loyalty. This could be accomplished by providing customers with coupons they could use on the company’s shopping site.

The History of Marketing as Depicted by Market America

One of the most important lessons to learn for marketers is the history of marketing. After all, there has been a rich history when it comes to marketing. For one thing, Market America reveals that back in the early 1900s local businesses had to rely on word being spread in order for it to succeed and grow. This is when people had to do a lot of work in making sure that they had the products that they were selling. They also had to make sure that their relationships were strong. The world was very different in those times. The only types of businesses that were available were local. 

Market America also reveals a time in the 1950s which marked the beginning of commercials and other forms of advertising. This is when people had to look at 30 second spots while they were watching their favorite shows. Different people had different opinions about commercials. However, this was one of the only ways that people could gain customers. Fortunately, there were also phone books and magazines as well as newspapers that people used. In recent years, the internet has brought forth changes in the market which brought forth digital marketing and online reviews. Now, people are looking for recommendations based on what they personally like.

One of the reasons that it is important to know the history of marketing is so that one can be ready for the changes that are to come. This can help people adapt. This is one trait that is very successful for people who work with Market America. As of right now, marketers are seeing the value of multiple methods of marketing. For instance, people can succeed as Market America unfranchise owners by building relationships and advertising to people according to what they prefer. One of the most important things for business is being relevant to the customer.