Image recognition service provider Slyce, has chosen Shop.org to stage its new line-up of visual search tools for retailers. Also coming off the shelf will be some in-beta phase services that Slyce hopes to launch worldwide in the near future. Video search platforms, though not a new technology, is experiencing a resurgence, especially since major retailers like Home Depot and Neiman Marcus have come on-board. Video search product software is able to identify and match, colors, shapes and sizes to identify products with visual input to more quickly bring a customer to a desired product, compared to keyword browsing.
Slyce has been a leader in engaging customers through its mobile based app, and allowing retailers to take advantage of “big data” analysis from photos, videos, pins, posts and tags all across the Internet. Some of the Slyce app features include; a universal scanner, which is able to recognize and process QR codes, bar codes and coupons to immediately find a similar or exact product online; the ability to snap a print coupon, convert it to a mobile optimized coupon, to be redeemed at the point-of-sale; and the ability to offer customers an alternative product for ‘out of stock’ merchandise.
Using their own sophisticated image recognition technology, Slyce is able to give an exact or close product match for every search. Retailers effectively take advantage of impulse buying when they add visual product search engines to their fashion, home decor and consumer product e-commerce websites. With their new product line-up, Slyce Inc., has positioned itself to continue to be a leader in the digital visual product search market.