In 2016, Green Park Brands CEO and Founder Livio Bisterzo launched Hippeas, a health snack derived from chick peas. This organic healthy snack looks like a cheese puff without the cheese. Hippeas is offered in six delicious flavors, Far Out Fajita, Vegan White Cheddar, Maple Haze, Pepper Power, Sriracha Sunshine and Happenin’ Hickory. While most snacks may taste good, they cannot compete with the nutritional value of Hippeas. It only has 130 calories, 3 grams of fiber, and 4 grams of protein. If you were to compare Hippeas with the competition, you’ll find that most snacks with fiber or protein also have a high carbohydrate or fat content.
Livio Bisterzo, a native from Italy, embarked on an adventure to London at age 18. London is where he started a career and gained experience working with distribution companies. Livio reveals that he has worked for himself all of his life and that while he has experienced many success stories, he has had many failures. Livio describes himself as creative, a food lover, passionate about healthy living, loves to develop new brands, embraces leadership, and likes working with others to build a strong team.
His company Green Park was founded in 2015, with the mission to create natural products that were “better for you”. His goal was to come out with a health conscious product that not only tasted, or looked good, but that it also had the right texture, and could lead to social-economic change. After thorough research, he found that growing chickpeas is actually good for the environment. The growth of chickpeas allows for nitrogen to put absorbed back into the soil.
In dedication to cultural and behavioral change, a portion of the proceeds from sales of Hippeas goes to to teaching, acquiring land, and technology for African farmers. The goal is to have them so use farming as a way out of poverty. As of May 2017, Hippeas has caught the eye of a new celebrity investor. Leonardo DiCaprio was attracted to the brands social-economic awareness and invested stakes into the company.