Honey Birdette is a famous lingerie brand of Australia. Now he has launched an e-commerce site that is dedicated to the US. Now the retail stores in the UK will be moving up from 3 to 40. This will be achieved by end 2018.
This brand was founded in 2006 by Eloise Monaghan in Brisbane. Over the past year, there was an increase of 374% in online sales in the US. Hence the US e-commerce site was launched. This will help to enhance the experience of the consumers. It is offering faster delivery, easier return policies along with an increase in product range for customers of the United States.
Besides increasing the store count in the UK, the retail stores will be opened in the US too. Last year Honey Birdette had opened the first retail store outside Australia. This was in the Covent Garden of London. This was followed by another in Victoria Gate at Leeds. Next was at White City in Westfield.
Honey Birdette further stated that 10 more stores are soon to be opened up in the UK. These will be at Westfield Stratford, besides Leeds, Newcastle as well as Liverpool. By the end of next year, Honey Birdette is planning to open up 40 more stores. Honey Birdette already has 55 stores in Australia. It is planning many more in several other premium locations that are based in Europe.
The premium label has briefs that start at £35. The bras are starting at £60. BBRC is the private investment company that is backing this premium lingerie brand.
It is clear that Honey Birdette has big plans for his brand. He is looking at expansion in the online as well as offline space too. He will be catering to the US, UK, Australian and the European market also.
See new information on Honey Birdette on the Crunchbase page.