Canada is country well-known for its beer consumption. In the past, your options for a cold beer were limited to beers manufactured by mega-breweries like Labatt or Molson, or one of their cousins in the United States. Well those days are over according to Eli Gershkovitch, CEO of Steamworks Brewery and Companies in Vancouver. Micro-breweries like Steamworks are brewing and serving craft beers that offer a more diverse beer drinking experience.
So, what is a craft beer you might ask? It’s a type of beer that emerged from the micro-brewery movement in Europe and the United Kingdom. Micro-breweries began to appear in Canada and the United States during the 1980’s. Craft beers come in wide variety of styles, such as ales, pilsners, lagers, porters and stouts, but they all have a few things in common. They employ traditional brewing methods and emphasize quality and taste.
In the past few years, the sales and consumption of craft beers have enjoyed double digit increases, according to industry experts. Eli Gershkovitch of Steamworks started out in Vancouver as a practicing attorney, who often represented clients hoping to acquire their liquor license. As Gershkovitch worked with these clients he became more and more interested in the brewing industry, refer also to inspirery.com.
These experiences along with several trips abroad to microbreweries in Belgium and Germany, convinced Gershkovitch that there was a potential market for beers that broke the traditional mega-brewery mold, view more here.
In 1995 Mr. Gershkovitch took the plunge and opened Steamworks, a small microbrewery and brewpub in the historic Gastown section of Vancouver. Over the years, Steamworks has expanded to a much larger facility in nearby Burnaby that brews over 40,000 hectoliters per year.
So, if you’re getting tired of drinking the same old thing night after night. Take the advice of Eli Gershkovitch, CEO at Steamworks Brewery in Vancouver. Give craft beers like their exceptional India Pale Ale a chance. This is the new millennium, and the times are changing when it comes to the many exceptional beverages that the micro-brewery industry has to offer.