Since 2009, Desiree Perez has been known as being the Chief Operating Officer of ROC Nation. Due to the fact that she is part of the ROC Nation Team, she is able to be part of several aspects of the business. Some of these happen to include: labeling operations management, and publishing. She has been able to, aside from ROC Nation, negotiate another one of her most popular deals, Rihanna’s Samsung’s deal.
Perez, in short, is known for being one busy businesswoman and is always on the lookout for her next business project. Jay Z, for instance, is an associate that she has worked close to for nearly 20 years now. Throughout her career, she has been able to prove herself as being more than worthy of helping to run the SC Enterprises. This is due to her being amazing at negotiating, crunching numbers and has a very unique work history.
Her negotiating skills have proved to come in handy especially in the most recent meeting with Sir Lucian Grainge, who happens to be the CEO and chairman of Universal Music Group, about buying a stake in ROC Nation. This is one move that could help to make it to where Jay Z will be able to develop more new artists, along with helping to bolster his most recent streaming service. With Desiree by his side though he is hoping to easily be able to make the deal and move on up, making for a better future in his career.