Entrepreneurship and Passion for Tourism – The Secret of Nihi Sumba

Chris Burch appears to have done well when it comes to developing a lot of brands already in the market. He is a huge investment player who has undergone different venture investments and has developed several brands over the years. He has contributed a lot of brands in the luxury market such as Jawbone and Voss Water.

Christopher Burch is also the CEO of Burch Creative Capital – which does the work that he typically performs. Chris Burch also became a billionaire in 2012. He is so powerful as an investor and a businessman; he was able to purchase his very own resort on a very peaceful island. This is the island of Nihi Sumba, and Christopher Burch was able to purchase it for the sake of better tourism.


The Story of Nihi Sumba

The island is known to have a wonderful history when Sumba’s ancestors, called as the Marapu, went to this isolated island hundreds of years ago. The Marapu is believed to have magical powers in their ancient tale, wherein they remained as a spirit within the island. This spirit protects those who are peacefully treading this island with the Sumbanese people, read (Chronicleweek.com).

The beauty of this island has attracted a lot of people already even when the island was still an isolated island. In 1988, Petra and Claude Graves decided to develop a resort in this place in order to show people the beauty of Nihi Sumba. The beach was named Nhiwatu, and so as the resort of the Graves. Several years later, in 2012, Chris Burch discovered the island when he found out that Claude was looking for assistance in expanding the resort.


The Deal Was Sealed

Chris Burch went on a trip to the resort with his family and happened to love the island’s ambiance and fresh land and seascape. This is where Burch, along with a friend of his named James McBride, decided to assist the Graves in expanding the Nihiwatu as a form of partnership. The investment applied by James McBride and Chris Burch resulted in an evolution of Nihiwatu into one of the world’s finest resorts. The resort included a natural ambiance to preserve the natural beauty of the island while providing the typical travel and leisure benefits that tourists would love to experience.

As a result, Nihi Sumba gained awards in all categories for the 2016 & 2017 World’s Best Awards as the best hotel in the world. It’s truly amazing to know that the power of an entrepreneur can definitely improve something, as investments serve as a great part of making a business or a product better than before. That’s why the assistance of Claude Graves to Burch was really a great idea in promoting the tourism of the beautiful Nihi Sumba.