Desiree Perez is highlighted in Billboard’s Women in Music 2017 listing. The high-powered executive is Chief Operations Officer for Roc Nation, an industry leader in music and entertainment. The well-known music and entertainment label is lead by superstar, rapper, and mogul Shawn Carter, also known by Jay-Z.
The two are associates that go back 20 plus years. Ms. Perez has advised the rapper from time to time before she joined Roc Nation’s family in 2009. With Desiree Perez’s help, Roc Nation has led music charts and corporate profit margins over the past years. She is at the forefront of Roc Nations marketing and promotions for its artists. Roc Nation tour successes hinge upon the business woman’s calculated negotiation strategies and shrewd deal-making.
Desiree Perez collaborated with Samsung, establishing a $25 million deal for artist Rihanna’s Anti Tour. She recently engineered Jay-Z’s 4:44 Album Tour deal, propelling his album to platinum stature. The 4:44 Album was also Grammy nominated for song and album of the year.
Jay-Z’s latest 4:44 Album tour garnered 21% more revenue than his previous Magna Carter Tour in 2013. Desiree Perez also led the company into a $200 million lucrative, long-term touring venture with Roc Nation’s equity partner, Live Nation.
The lady with executive moves has incorporated vast life and professional experiences into her Roc Nation career. She is a proponent that common sense can take you a long way. It goes without saying that she holds her own in the best of boardrooms. Desiree Perez loves what she does and brings a certain passion to her work. She continues to look ahead to cultivating other lucrative partnerships with industry leaders. Desiree Perez makes moves that are carefully orchestrated and effective in the music industry. Her company has benefited tremendously with her at the helm of operations.
About Desiree Perez: twitter.com/desireeperez01