The people have spoken and big chain fast food corporations have taken notice. With the recent concerns over artificial ingredients which are found in almost all of our food, many consumers have started eating consciously by buying whole and unprocessed foods. However, this is bad news for fast food corporations with business models built on cheap food and fast profits.
Since these profits have been suffering as of late, fast food chains such as Taco Bell and Pizza Hut are making changes to their ingredient list to try to pull customers back into their food establishments. Liz Matthews is the chief food innovation officer for Taco Bell, she explains that they will no longer using “black pepper flavor” for example, replacing it with the more appetizing real black pepper.
Taco Bell will be removing Yellow No. 6 from their ingredient list, and Blue No. 1 as well. However, many food experts have claimed these ingredients aren’t the real danger and that removing them from the ingredient list is a smoke screen to increase business. Meaningful changes would include things like lowering fat and calorie content while adding freshly harvested options to the menu.
Still, consumers are concerned about what is going into their body and are staying away from fast foods because of it. Beneful understands why these gigantic corporations will continue to make changes until profits return to normal.