The Market America Team Utilizes Social Media to Keep Employees Informed

The leadership team at Market America goes to great lengths to make sure their employees and affiliate members are kept up to date on their current events. A large part of this connection is the use of social media sites. As a company that places their focus on creating one-to-one relationships for their marketing and shopping venues, communication is an essential part of their success. Based in Greensboro, North Carolina, this product distribution company currently employs more than 800 people located around the world.

In an effort to make the process of shopping more convenient, Market America partnered with SHOP.COM. Their goal was to change the way people shopped by creating a platform through which all of their affiliates or franchise owners could have the chance to become financially independent. They also cater to the needs of today’s consumer by providing them with the type of products they could incorporate into their lifestyles. Some of their product lines include skin care, nutrition, automotive and pet care.

Along with Market America’s annual convention, this company also posts a steady stream of current events on websites such as LinkedIn. This platform provides the company a way to let people know about any upcoming events such as the one scheduled in Toronto. This particular event will focus on the Market America Motives product line. Their connections through social media also allows the company to highlight key points from their online webisodes. The most recent episode of MeetON, featured the company’s own Vice President of Business Integration, Chris Peddycord. This particular episode focused on how the company’s unfranchise owners could increase their growth potential by keeping accurate expense records and using all available tax write offs.

The team at Market America strives to ensure their unfranchise owners have every opportunity to succeed. In addition to holding live events with key speakers, this company also posts helpful information on their social media sites. This information often stresses the importance of providing great customer service in return for obtaining brand loyalty. This could be accomplished by providing customers with coupons they could use on the company’s shopping site.

https://www.bloomberg.com/news/articles/2011-06-23/market-americas-american-dream-machine