Kate Hudson Signs On
Kate Hudson has already made a name for herself as the image of female athleticism. When she was approached to work on Fabletics, it was only natural for her to do everything she possibly could to help the business prosper and reach its potential. Nobody has shown the same abilty to run a fashion retail business and nobody else has shown the ability to create a business worth hundreds of millions of dollars in as little time as she managed to do.
Things Go Up From Here
Fabletics was a success from the beginning and it only got bigger over time. Women like having outfits specifically designed to appeal to them and specifically designed to give them something that will look amazing on their bodies Fabletics helps them find something intended to match them regardless of what size they are. Hudson understood this before anybody else did and it has paid off greatly . She can now brag that her business is one of the most successful online fashion retailers out there. Nobody even comes close to having the same crowd or enthusiastic fan base.
The Numbers Don’t Lie
The most amazing thing about the work of Kate Hudson, is that Fabletics has proven to be a smash hit with no periods of loss. It receives revenue gains consistently regardless of the situation and it has made millions where others have failed. Obviously, Kate Hudson had some serious business sense, but what she’s done here goes beyond even the expectations of high level professionals like herself. There’s a reason people are copying her business plans. She has discovered a way to make an online fashion retailer that just about everybody can appreciate in full.
Where Things Will Go
The future of Fabletics is going to be based around moving out into the real word. So far there are at least 5 brick and mortar locations for Fabletics, but there are plans to build even more. With hundreds of stores, this could make Fabletics a household name like some of the greatest fashion outlets of the past. Hudson has already made a name for herself outside of fashion, but she wants to put her mark everywhere she can. This is only one way she can fulfill that goal of enriching her legacy and brand recogntion.
Building On Success
The success of Fabletics is certainly something that needs to be built on. When you manage to have this much support, it’s only natural to try to do something that will increase the amount of support you get and give your customers exactly what they want. Thanks to some smart thinking, it seems like she’ll be able to have her plan come to light. Fabletics has an idea that continues to appeal to audiences even today. There are so many people who want to experience the customized selections and they enjoy the style that Kate Hudson brings to the table.
Successful online marketing goes well beyond common strategies. Technology savvy firms are opting for innovative ways to earn the trust and business of the online consumer. Don Ressler and Adam Goldberg are using analytics and innovative marketing and business models that are driving fashion conscious customers to their stores and online portals. They are passionate about using disruptive marketing and distribution strategies backed by cutting-edge technology.
The two businessmen have a long history of working together at various successful ventures. They are currently the co-CEOS of Techstyle Fashion Group. Adam Goldberg founded Gamers Alliance at age fifteen. The company provided advertising services to online gaming sites. He sold the business to Intermix Media in 1999 and went to work for the new owner. He rose within the ranks to the COO position by the time he was twenty.
In like manner, Don Ressler established his business, fitnessheaven.com, an online fitness and wellness company in 2001. He later joined Intermix Media and eventually sold the business to Intermix in 2011. He gained significant experience securing capital for a diverse range of online startups. The two entrepreneurs developed exceptional rapport working together at Intermix.
In 2006, they launched their first business together, Intelligent Beauty, an e-commerce company with a focus on consumer products such as personal care products. They then set out to find a strategy that captured the various requirements of online fashion shoppers while providing highly personalized shopping experiences. This saw the birth of JustFab, the precursor to Techstyle.
The company utilizes subscription-based membership to provide customized shopping services for athletic items and fashion accessories. It carries fashion tips and suggests items the customer would wish to buy. This is based on the unique customer preferences and activity derived from their online as well as offline interactions with the vendor. JustFab restructured in 2016 to achieve more control of the growing number of brands under the company.
The name Techstyle is a reflection of the firm’s use of technology to drive fashion. It also aligns the company as a top technology contender in the e-commerce space. Techstyle has a proven record of leadership fusing fashion and technology to great business success. The two co-CEOs also heavily rely on data analytics and feedback to create customized and disruptive fashion marketing strategies.
Adam and Don are dedicated to making women feel confident about themselves and exercise in comfort. Satisfied and happy customers accelerate the growth of the company. Similarly, they are more productive in the community. Through Techstyle, the two entrepreneurs look poised to take affordable shopping for fashion and sportswear to the top.
When choosing athletic wear, women often have to make concessions between fashion and affordability, and this has been the state of the market for quite some time. In 2010, Don Ressler, along with Adam Goldenberg, having studied the trends, decided to found Fabletics, Mr. Ressler, and Mr. Goldenberg decided to bridge the gap between fashion, function, and affordability. Deciding to put their heads together in order to solve this conundrum, Mr. Ressler and Mr. Goldenberg brought their revolutionary ideas to fruition, by focusing on what women really wanted, instead of the current trends within the industry. By utilizing consumer tests and focus groups, the co-founders of Fabletics were able to determine a set of universal issues that women seeking athletic wear seemed to be facing. Amongst these issues, Mr. Ressler and Mr. Goldenberg decided that the majority of the athletic clothing available for women was of low quality and ill-fitting. Thus, they concluded that in order to find the mixture of usability and fashion, the consumer would have to spend exorbitant amounts.
It would be Don Ressler’s work with Kate Hudson that would bring about a new wave within the athletic wear industry. With Kate Hudson becoming the face of the Fabletics brand, Mr. Ressler was able to eliminate the ubiquity that has long plagued the industry, as companies have often found it difficult to connect with female consumers. Mr. Ressler’s partnership with Kate Hudson allowed to company to garner an increased level of mass appeal. Since becoming a part of the Fabletics brand, Kate Hudson has remained dedicated to building the brand, increasing its online and physical presence around the world.
While today, Mr. Ressler’s company is world-renowned, it was not created without a series of hiccups and false starts. While his dream was already well established, getting manufacturers to produce a product on par with his concepts proved to be more difficult. Over time, utilizing his unique fashion expertise, Mr. Don Ressler was soon able to attain the product that he had always envisioned. The grassroots appeal, along with its incredible online presence, allowed Fabletics to quickly establish itself as a formidable competitor in the world of women’s athletic wear. The online deals which allow customers to receive discounted products when paying a flat monthly fee have also helped to catapult Fabletics to the forefront of the industry. Fabletics has also announced that, in an effort to further build their brand, they will be expanding into the plus-size market in 2017.