Elysium Health is a consumer health company that translates advances in science and technology into clinically-validated health products that work.
Co-founded by Dr. Leonard Guarente in 2014, Elysium Health is on a mission to help people live healthier, longer. The company works together with some of the world’s most prominent scientists and clinicians, coming from prestigious institutions such as Yale, Stanford, and Harvard. These scientists guide the direction of the company and its research.
Elysium Health has created a dietary supplement called Basis. Basis is designed to support cellular health. It increases and sustains levels of NAD+, a coenzyme that is essential for hundreds of crucial biological processes, including circadian rhythms, energy creation, and DNA maintenance. The older we get, the less NAD+ we have in our bodies, and these functions begin to break down.
In order for Basis to increase NAD+ levels in support of overall cellular health, Basis utilizes two compounds—nicotinamide ribosideand pterostilbene.
Basis is vegetarian and vegan, as well as gluten- and nut-free, without artificial colors and flavors. It is also rigorously tested for purity by an independent third party. The supplement is recommended for healthy adults.
In November of 2017, Elysium Health published the results of its clinical trial on Basis in npj: Aging and Mechanisms of Disease—an online peer-reviewed science journal. The trial concluded that, after four weeks, the participants who took the recommended daily dose (two capsules) of Basis saw their NAD+ levels increase by an average of 40 percent. These levels were sustained throughout the duration of the trial.
Elysium Health sells Basis on its website. Basis is sold as monthly subscriptions as well as in individual jars. An individual jar of Basis costs $60. But monthly subscriptions to the supplement bring that cost down to between $40 and $50, depending on the length of the subscription.
Markus Rothkranz is a leader of the raw food movement and author of the book “Heal Yourself 101”. In this video he talks about growing up and being sick all the time. When he got older he tried becoming a vegetarian and later a vegan and while it helped a little, it did not alleviate the problems completely.
After trying these approaches, he went into the desert and spent forty days. He was inspired by the animals that he saw and how nature provides the nutrients that people need in order to survive. He found that nature is perfect and that raw fruits and vegetables are better than cooked food; which kills enzymes and enzymes are the life force for the body.
Markus gives the example of his dad who was raised eating meat and drinking alcohol. His father was diagnosed with aggressive prostate cancer. He decided to change his life and the way he ate and his PSA went down to zero within thirty days.
Eating vegan and vegetarian is a good start, but it is not the same as eating raw foods. Whenever something is changed from the way it is found in nature, it kills vital elements. Markus views wild plants as the secret to optimal health. He gives an example of the wild radish which is only about eighteen inches tall above ground but has roots that are over one hundred feet deep. These roots absorb more nutrients than what would be grown on a commercial farm.
Markus recommends getting back to what is found in nature. If a person is having health problems, he suggests that the best idea is to completely stop eating and just drink water for awhile, he does not elaborate on how long, and then introduce juicing. Liquid food has more energy than solid food does.
The world health project, founded by Markus Rothkranz, is a plant based diet. It is not only the food that you eat. It also encompasses the body, mind and spirit. When a person’s body feels better, than their mind and spirit also feel better.
Every student in Georgetown knows Sweetgreen all too well for they get post-workout snacks or quick lunches in between their classes from them. That was not the case however, six years ago as only its founders made the only Hoyas who knew about Sweetgreen. The founders included Jonathan Neman, Nicolas Jammet and Nathaniel Ru (all MSB ’07).The trio engaged in discussions at the start of their final year about the limited choices for affordable and healthy food around Georgetown. The trio then bonded due to a number of reasons: food, desire to start something and lastly wanting to find a solution to a problem in their lives. They then laid out the vision and came up with a business plan. The trio however, did not have any past experience despite them having successful entrepreneurs for parents.
As much as they had no experience on how to build a business or the food industry, it turned out to be a key advantage to the success of Sweetgreen. It gave them the freedom to approach any problem with fresh eyes. Their initial space on the M street proved to be small with only 500 square feet but that did not deter the trio. They opted to think in a creative manner and focus on the things they would not do without. This led to their commitment to use quality ingredients and sustainability. They also sought advice from architects, restaurant owners and the Georgetown faculty. Their business classes became beneficial as they learnt how important a value-driven business is and how a community’s culture can influence a certain brand. The trio are glad that Georgetown is still emphasizing on service importance and the far the school has grown especially in the entrepreneurship program. They have also made sure they have incorporated community service in their company through a program dubbed “Sweetgreen in Schools” that was launched in 2010. The program seeks to enlighten children on healthy living and nutrition.
Nathaniel graduated from Georgetown University with a BS Finance in 2007 from the McDonough School of Business. It is in the same year that Nathaniel and his two other friends and co-founders founded Sweetgreen, a fast seasonal and casual kitchen that focuses a lot on sustainability and local sourcing. Sweetgreen was started in Georgetown area and has since grown to about 27 branches spread across six states. The company had plans to expand to the West Coast area in 2015.
Sweetgreen firmly believes in offering customers with food that can fit their budget, values, taste, community and imagination. In a bid to boost sales, Nathaniel Ru and these two co-founders opted to start a food and music festival, Sweetlife, which is the hugest festival in the region. This event brings about 20,000 attendees and involves high class artists, top chefs, food trucks, local vendors and farmers.
Markus Rothkranz and his girlfriend Cara Brotman are both vegan chefs that have an affinity for writing vegan cook books and working on their vegan YouTube channel. One of Cara’s recipes was recently released on Markus Rothkranz’s YouTube channel. Her newer recipe was cauliflowers with cashew cream.
At the start of the video she says to get together one cauliflower, one red onion, one cup of soaked cashews, olive oil, rosemary, sage, garlic powder, onion powder, one half a clove of garlic, sea salt and pepper. These are the ingredients for the full recipe.
Cara starts off by chopping the cauliflower. She placed it in a bowl and put some oil, salt and pepper on it. Then she placed it into a dehydrator for two hours at 118. Then she chopped up the onion. She put oil, salt and pepper onto it and placed them into the dehydrator for two hours along with the cauliflower.
While the onions and cauliflower is dehydrating, Cara puts together the cashew cream. She pours the cup of soaked cashews into a blender. Then she adds a little of all of her seasoning and herbs into it along with some oil. While she is blending it she keeps the lid off the blender and adds some water to it while it blends to make it more creamy.
“My God!” she exclaims about the cream once she tries a small bite of it.
After two hours in the dehydrator, Cara removes the onion and cauliflower. She pours it all into a bowl. Then she adds dates, pine nuts and the cashew cream. Last of all she says some more salt, pepper, cilantro and squeezed lemon might be good additions to the recipe.
Markus Rothkranz made an appearance on a Toronto morning show where he explained how you can eat your way to better health. The show where Markus Rothkranz demonstrated a quick and healthy breakfast was called Breakfast Television. It was broadcast from Toronto. Here is a short summary of what was discussed and shown.
Mr. Rothkranz discuses how he has become healthier and looks much better despite being older. He credits the changes to his diet as being the main culprit behind his new found health and vigor. Markus Rothkranz brought a photo of himself twenty years ago and compares it to how he looks now. He does, surprisingly look better now than he did way back then.
The diet that Markus Rothkranz now advocates is a raw, vegan diet. This includes eating fresh fruits, leafy greens, vegetables, nuts, seeds and oils. Markus explains how he used to eat cooked and animal foods. When he did, he was very sick. He suffered from kidney stones and a clogged liver. After experimenting with a vegan diet, he ultimately stumbled upon a living raw foods diet that emphasizes living foods.
During the segment, Markus explains how animals get all of their nutrition from fruits and vegetables, nuts and grains. He says that herbivorous animals don’t suffer aging like humans do. Markus believes that our health problems are correlated to the poor diet that we now consume. We need to eat foods that are alive with enzymes and chock full of nutrients. What he is referring to is the fact that fruits, vegetables and other plant foods lose the natural enzymes when they are cooked.
Markus Rothkranz demonstrated a quick and easy raw vegan breakfast that he himself prepares constantly on the TV show. Markus demonstrates with the aid of the anchor the following steps to preparing a raw vegan breakfast. He gathers plenty of leafy greens and vegetables like celery. Then he adds a liquid base like orange juice that was freshly squeezed. Then he adds fruits like berries and dates for sweetness. Blend that together and you get nutrients, energy and you are on your way to better health.