In 2015, Luiz Carlos Trabuco Cappi made a money move that shook every fiber of the financial industry. The award for Luiz Carlos Trabuco Cappi becoming the 2015 most important financial entrepreneur was reported in ISTOÉ Dinheiro’s article titled to congratulate him for the gigantic buy of HSBC by wielding the financial interests of arguably the largest and most important bank in all of Brazil named Bradesco.
It is important to be able to use this article in future papers, articles and history books about this critical time period for Brazil. Luiz Carlos Trabuco Cappi and Bradesco along with his rival bank, Itaú Unibanco, which is the publicly quoted bank that took over as the nation’s largest bank in 2009 following the merger of two other powerful banks, Banco Itaú and Unibanco. Candido Botelho Bracher is currently the CEO of Itaú Unibanco, and he is Luiz Carlos Trabuco Cappi’s counterpart. The historical acquisition of HSBC was written about at this link, and it contains full details in the original language of Portuguese.
Luiz Carlos Trabuco Cappi is certainly the most important person in this chapter of financial history, but an important part was also carried out by Badesco’s Chairman of the Board, Lázaro Brandão in 2015. Lázaro Brandão was the person responsible for allowing and likely encouraging Luiz Carlos Trabuco Cappi to make the $5.2 billion purchase of HSBC, which was the largest business in Brazil in 2015. The acquisition opened the door for the Bradesco financial institution to reopen the fight for leadership over what is referred to in Brazil as the private segment. How the fight in the private segment took place was explained in the financial publication, but it was far more difficult for the average Brazilian to comprehend. It is even more difficult for average citizens in the United States. Despite the complicated financial jargon, what happened in 2015 was put into the article and is listed below.
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A simple sum of the market shares of Bradesco and HSBC caused Banco de Deus, in Osasco, to outperform Itaú Unibanco in three critical areas: branch network, number of account holders and total investment funds. In another three, it was closer to the rival, also known as Itaú Unibanco and its assets, deposits and loans granted. Also, Osasco is an important location for international students of finance to learn about because it was headquarters for Bradesco. Additionally, Osasco is also a strategic location for Bradesco for another reason that played a big part in the shift of power, and it is because Osasco is located in the large metro area of São Paulo, which means Bradesco was in the middle of millions of people.
Everything happened very fast that day for Bradesco and its rival Itaú Unibanco. Luiz Carlos Trabuco Cappi was quoted as saying,”With HSBC, we conquered at once what it would take us for about six years to achieve through organic growth,” in an interview he revealed to ISTOÉ Dinheiro at the time of purchase, which had not yet even been approved by regulatory agencies.
The market forecasting at the time predicted Bradesco would receive the green light in the first quarter of 2016. This the exact reason ISTOÉ Dinheiro decided to officially name Luiz Carlos Trabuco Cappi as the 2015 Entrepreneur of the Year for Finance.
It was from this critical juncture in 2015 Badesco went from focusing on becoming the leaders of quality and customer service in the areas it operated in to also regaining its spot as the most powerful bank in Brazil even though this particular point could not be overwhelming agreed upon.
Find more about Luiz Carlos Trabuco Cappi: https://www.jusbrasil.com.br/topicos/105363091/luiz-carlos-trabuco-cappi